Instructional Media Visuals

As an Instructional Media Visualizer at Globe Telecom, I designed learning-focused visuals for an internal app where lessons were presented as “quests.” Each quest required thoughtfully designed infographics paired with explainer videos to guide employees through new concepts.
I translated complex information into engaging infographics and supporting videos, ensuring each lesson was clear, visually appealing, and easy to understand. I helped enhance employee learning, retention, and overall engagement within the platform.

Retail & E-Commerce
Visual Campaign

Working closely with the brand’s marketing team, I contributed to D2C workflows by translating retail design principles into short- and long-form, product-focused campaigns for both
e-commerce and in-store commercials.

"Share the Game, Share the Love"
Campaign 2018

One of the standout projects I led for the brand, driving storytelling from concept to execution. I developed the campaign’s captivating tagline, produced story-driven storyboards, and illustrated all visual assets, shaping the narrative voice of the child character. I transformed a simple video idea into a heartwarming, one-click experience that conveyed both the joy of the game and the brand’s warmth for NBA website shoppers.

Incredibles X Giordano

As a lifelong Disney and Pixar fan, this project was especially exciting for me. I led the creative development of the campaign video, transforming raw product photography into a dynamic and engaging visual piece. By adding playful assets, exaggerated motion, and elements that complemented the existing designs, I aimed to create a fun and impactful final output.Originally intended as an in-store video, the campaign made such a strong impression that it was also featured in selected cinemas nationwide.

Universal Studio X Giordano

Years of working at the agency challenged me to step up and expand my skill set. From directing shoots and leading campaigns to product design. One highlight was contributing to Giordano’s exclusive collaboration with Universal Studios, where I created limited-edition t-shirt designs inspired by iconic films. A proud moment for me was seeing one of my designs, The Breakfast Club, become a best-seller.

Pacman X Giordano

My role was to create graphics for the t-shirts and social media posts, and help direct the campaign shoot to ensure the message translated through the models’ mood in both photography and video. I designed all the t-shirts featured in the visuals and contributed to concept brainstorming, set design, props, and video setup

Poke-Poke
Manila

Tasked with elevating their existing identity, I led the UI design of their website and weekly social media posts. From custom illustrated food assets to the overall graphic layout, ensuring a cohesive and expressive digital experience. I further immersed myself in the brand by photographing the full menu and directing the set design, bringing the visuals to a more refined and elevated brand direction.

Learning Visuals

While working with the curriculum team at StrongMind Learning Partners, I designed and created infographics tailored to various age groups for a charter school in Arizona, USA. I conceptualized and produced visuals that made learning lessons easy to read, engaging, and memorable, ensuring content captured the attention of each audience effectively.

Personal Finance
Course Style Guide

Led the design and development of the style, drawing inspiration from online banking UI and branding. Played a key role in creating the majority of the design elements.

Art K Course
Style Guide

Designed a fun, kid-friendly one-pager layout as part of the style development team, contributing hand-drawn visual elements to enhance the aesthetic.

Styling Brand

An ongoing styling brand backed by a complete visual identity I designed. The branding is actively used on social media, featuring styling collaborations with fashion brands and recognized artists in the Philippines.